I started a small business! Introducing: Jaded

Our Founder Story

At the end of 2020, my friend Jackie and I started drafting up plans to collaborate on a small business together. We knew that if we could find a way to combine Jackie’s crafting skills with my fashion and marketing background, we could really start something cool. So we created Jaded as a passion project for us to indulge in our favorite hobbies in addition to working 9 to 5 jobs. We sustainably source secondhand pieces and reimagine their potential by customizing them through mediums like painting, vinyl transferring, and tailoring. On March 6, 2021, we officially launched on Instagram with Jaded Vol. 1 consisting of 10 one-of-a-kind denim pieces. We were met with overwhelming support and six of our pieces have already sold! It’s humbling to see that working tirelessly every weekend for the past few months is paying off.

Behind the Name

The word ‘jaded’ can be defined as being fatigued by overwork. As two twenty-somethings who recently graduated college during the pandemic, Jackie and I are feeling quite jaded. Thus, our brand was made for the tired and overworked, to add some color and creativity into the world

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Jaded Vol. 1.

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Supporting our business

If you would like to support a small BIPOC and women-owned business, please follow us on Instagram @jaded_mpls. There are still four more pieces available for purchase from Jaded Vol. 1 and more drops in the works! Thank you to those of you who’ve already followed our page and engaged with our content! Jackie and I hope to continue bringing creativity and color into this world.